Basketball was an integral part of the inception of our brand.. the community, teamwork, wins and even losses have always inspired us.
So in 2019 when we created a sportswear brand called Never Afraid, a phrase our founder Dami always said to himself for encouragement, it was important that we took those important pieces of Basketball and meshed it together to create something beautiful.
We want the brand to be impactful and as we've grown, the name is much more sentimental, its much bigger than something we created, it evolved into the experiences our customers have attached to it. Theres an emotional connection with our brand, not only with the name itself but when customers wear our clothes.
We curate all our clothing from concept to completion in Canada, which makes us one of the few truly homegrown brands and we would have it no other way.